It is. But - they have no expectation that anybody will buy it at that price. It'll sit like that on the website for a while, purely so they can legitimately claim it's been on sale at the higher price, then mysteriously it'll appear as a One Time Only for Ā£40-ish, accompanied by hoots of "Wow, look at that saving, that's amazing, what incredible value"
That is outrageous.
