I do actually wonder how many new viewers they get each week, as opposed to the numbers say 10 years ago.
Looking at the shows airing today, its more of the same boring 'stuff'. If us long term viewers cant get excited by what's on offer then I can't see new viewers getting enthusiastic either.
When I first started watching, every hour was 'different'. We didn't get Cozy Home 20 times a week, or Marla Wynne every other day. Yes there were some really naff products, like dressed dolls, but I remember the hand painted jugs and vases, there was artisan jewellery shows, and I think beauty shows were a bit of a rarity and certainly not TSVs 5 days out of 7.
QVC are battling against online shopping we all know, but in the early days I did spend a small fortune every month mainly on jewellery, craft and fashion that was really different (yes I did buy from Indigo Moon designed by a Russian based in the US !!!) - but I can't remember the last time I bought anything from them now, probably the middle of last year.