Liz Earle, Bellapierre and WEN are the only brands QVC sell that are certified cruelty free. I understand the concern people may have over Avon ownership of Liz Earle brand regarding animal testing, but do wonder if those with concerns continue to buy other beauty brands from QVC that are not certified cruelty free.
Wen isn't on the Cruelty-Free International list as far as I can see - is this a new accreditation where the list hasn't been updated online do you know?
I bought LE until the Avon betrayal, I use Bellapierre sometimes, and I used L'Occitane until the lure of money got the better of them in China. Also used Melvita until L'Occitane went into China, but not any more. Personally I don't use any cosmetic or household product (cleaners, soap powders etc) that isn't endorsed by Cruelty Free International. Have been veggie and latterly vegan for 46 years, don't wear wool, silk etc., and basically check out everything I buy to try to ensure that I do everything humanly possible to live a cruelty-free life.
Having studied what the requirements are for other organisation's endorsements, it's my opinion that the Leaping Bunny is the only reliable measure by which to tell if a product is truly cruelty-free. Peta, for example, is a joke - all the manufacturer has to do is sign a piece of paper saying they're cruelty-free and Peta put them on their cruelty-free list. No checks, no audits, no nothing, just a piece of paper. With CFI you have the reassurance of regular audits of both the manufacturer and of their entire supply chain.