She's quite obviously not 'standard': QVC wouldn't choose 'standard' for a presenter, after all. 'Standard' is more Ideal World.
You might as well claim that the 5'11" models like Charlotte, Goody, Sharon etc are 'standard'. A total mystery to me why they insist on using models 5-6" taller than average (apart from the obvious point that the clothes look better on them) and then have to say with each item that "of course, our models are very tall so if you're more of a normal height this'll hit you below the knee".. Just use more representative models, QVC, and then you wouldn't have this problem!
I suspect there is no way whatsoever that QVC will go for models who accurately represent their demographic. They are firmly anchored in their "aspirational lifestyle" approach to everything. If that means name-dropping slebs or zlebs who are verging on lollipop-headed in their quest to be a size zero, then the models are far more likely to reflect that.
QVC do seem to be able to show some of what's "on trend" to use that ghastly phrase, as you see stuff in the shops that is not a million miles from what is on QVC... but the vast majority of wearable stuff on the [dreaded] high street seems to totally pass QVC by.
There is way too much in synthetic fabrics, in head-ache inducingly loud patterns. Nothing wrong with breathable synthetics, but so much they do isn't... and their demographic (as opposed to their dream customer) are enjoying the delights of personal heatwaves and the like. Where are the affordable viscose and modals mixed with cotton? Where are the smarter, more tailored items? Where are the fitted (as opposed to clinging) items? Where are the cleverly coordinated separates that enable you to build a flexible wardrobe (no, Michele Hope does
not count)? Where are the thoughtfully curated accessories (shoes, bags, scarves, jewellery) showcased with the fashions?
Yes, they do periodic sessions of Fashion on Wednesday with Kathy Tayler, which started out that way but has veered more towards featuring a brand (so making it very little different to all the other shows)... yes there's Julia Roberts' Fashion on Friday which has also moved into featuring a specific brand... and yes, they do their catwalk seasonal shows. This should be the norm... so that a single-brand show is a special event (and should still, in my view, be a fully styled show with all the products modeled available to order not just the ones being verbally rammed down our throats). QVC has a unique, regular opportunity to take a set of items and show you how you can wear it, and what you could pair it with to create different looks. Yet they just don't do it. Then they get ridiculous rentagobs telling us about wearing x or y with a little pump, or a skinny tailored trouser, or a crisp white shirt (none of which are available on QVC). All those sales opportunities just flying out the window while they flog yet another variation of the same thing in polyester.
This is an area where
not always having the brand ambassador around would be very helpful...
They can't really do such shows as I imagine they could do well, because they just don't have enough variety in the "fashion" offerings, as all of them are offering pretty much the same stuff but at different price-points.
I'll climb back off my soap box now, and simply observe that the single range they do where this is addressed to a certain extent is Marla Wynne's shows. The lady does jewellery, and her pieces are designed to be worn with each other, and are styled that way even on QVC (I wonder how hard Marla had to push for that). Either they need to ensure the brands they stock are offering a wider range of garments, or better still begin mixing it up more on the shows.
One advantage of fashion shows which could only feature QVC products would be the end to the "get me a ladder, I'm wearing my stillettos" shoes with jeans.
