I wonder if QVC get more sales overall by having their stable of beauty brands on more often, or whether they are getting same/similar amount of sales across more events (TSVs, beauty pick of the month, beauty supersize of the month, OTOs, bargain hunters, big deals)?
The saturation of the coverage is incredibly boring. I would dearly love to see them do some different things with their beauty shows, but because selling the stuff really is the only reason for giving them air time, and they are always hoping to catch the channel-hoppers and newbies, you get the same old routines, the same old sales spiel from the guests and presenters alike.
Back when Stacey used to bring YBF to QVC they at least started the demo with bareface, and sometimes they had normal customers in the studio rather than just the models. That was a bit different, and importantly they were more mature women putting the make up on (lovely departed Amica and Joy). Too many brands have relatively young women, and put makeup on already made-up faces.
If QVC could bear to devote a show to a routine (start with cleansing and go all the way through, for example) they could do specific routines and products for different skin types or skin concerns. Or with the makeup, they could actually do a whole technique of making up the face - doing different looks from scratch on different skins. Even if they did some of this on their beauty channel, rather than on the main channel... just mix it up a bit.
At one time, I'm pretty sure they had some content of this nature on the beauty channel, but all they seem to show now are disjointed segments from different live show recordings.
At the end of the day, all they care about is the result (££££) and not the means... or certainly not the quality of the means.