This guy is such a narcissist. "I am famous for..." dressing the rich. He didn't want us mere mortals to feel left out, so has designed a range, suitable for the hoi polloi. I would not be so cynical, as to suggest he saw a lucrative opportunity to make ordinary folks feel special, by wearing his tat. Kelly Hoppen is the same : I am sure the Beckhams would not demean themselves, by sleeping under the linens she flogs on the Q, ata considerably high price.