Yeah I get fed up with all the stock level shenanigans. Caught some of an eBike show yesterday and Mike interrupted the keep fit / coffee expert to say 'we're only 15 mins into our first show and already 20% of the stock has gone! It's supposed to see us through the 24 hours of this event!!!'
Now, what they WANT the viewer to think is 'oh sh1t, I'd better place my order NOW, they're going to sell out!'
What I think is 'ah, I see your buyers aren't getting ANY better at estimating how much stock they're actually going to need for a campaign / promotion!!!'
Actually I don't think that, cause I know it's ALL just smoke and mirrors
but if it WERE true, I'd most certainly be thinking 'sack your buyers!!!!' And in reality, how much of the stuff do selly telly sell that you really DO need to buy there and then? Think about it for a sec. How many products are unique to a day/week/month? How many products don't come back (in some variant) month in month out? As the old saying goes 'if you miss out don't fret, another one will come along sooner than you think.'
Of course, that's the LAST thing selly telly folk want you to think