Ah thank you, that's very kind!
I've no issues with businesses making money. That's what they're created for. What I do have issue with is businesses misleading customers and treating customers like mugs in order to make money. Even if some of the tactics used are legal, many are immoral. When sales tactics are illegal, I will report them.
I'm by no means in the know at all. Some of my opinions are merely that - opinions. I do have an 'intermediate' range of knowledge when it comes to gemstones though. I am a collector of faceted gems and minerals, I collect rough specimens, I search for rare and unusual stones from other countries that are rare or very hard to obtain from UK sellers. All of my gemstones knowledge is self-taught through research. I don't know everything there is to know - nowhere near - but I know the important things to look out for. I know treatments very well - to the point where I've even corrected Gemporia on a few occasions, despite them supposedly having their stones lab tested and having presenters that are GIA certified. It baffles me how some mistakes with treatments have slipped through the net.
If there's one thing I'm very particular about, it's gemstones treatments. Unless I'm 100% certain that treatment of the stone that I have bought is exactly as described, I won't touch them. If sellers are vague about their treatments, I also won't touch them.
It makes me cross when treatments are purposely not mentioned, for example, when presenters sell diffused or fissure-filled sapphires, they'll not mention the treatment at all - they'll focus on the colour and carat weight instead. But when they sell an untreated stone, they'll make it very well known - because they know that untreated stones are more desirable, and, a lot of the time, worth more than treated stones.
It also annoys me when names of stones are changed to gimmicky marketing names, potentially with the aim of misleading customers. The likes of 'Serenite', 'Plush Diamond Sunstone', 'Cuprian Sunstone', 'Lehrite' and Oregon Sunstone are all the same stone. If the intention isn't to mislead customers, why the need for so many names?
Gemporia often refer to buyers as "collectors" - so is the name changing done to possibly make "collectors" thinking that they're buying a gemstone that they haven't already got? Who knows? But it's certainly possible that buyers could think that a stone is "new" or something that they don't already own, because they've seen it with a different name. A collector could have bought 'Serenite', 'Plush Diamond Sunstone', 'Cuprian Sunstone', 'Lehrite' and Oregon Sunstone jewellery, thinking they have five different stones, without actually realising that they're all the same thing! Legal? Yes, unfortunately. Morally right? Not in my opinion, no.
I can't change the bad things about the industry - but where I can open people's eyes to them and raise awareness, I will do my best.
As for your choice of username - I'm not offended, don't worry!