Well, glancing at their accounts, it looks like they made a profit of £4,195,964 - compared to £287,359 the previous year.
It looks like there are a lot of people that like buying gold tone tat, overpriced Jade and Freshwater Pearls after all.
One interesting point, though, is that they attribute some of their 'improved results' to having 'renegotiated finance facilities' (presumably referring to the hefty loan they had) and to 'improved terms in contracts with key suppliers' (which likely means they can pay suppliers back over a longer period).
