I've just referred Gemporia to the ASA again.
I usually like Adina as a presenter, but 5 minutes before she finished, she was waffling absolute nonsense about two rings - one being a Ethiopian Paraiba Blue Opal Ring and the other being an Ethiopian Paradise Blue Opal Ring.
First of all, she described the Ethiopian Paraiba Blue Opal ring as the "
Miracle of all Miracles".
Then the real shystering began with the Ethiopian Paradise Blue Opal Ring. She said, and I quote, "Paradise blue. Top grade" - followed by, around 15 seconds later, her saying ""It's extraordinary. That illumination of colour changes every time you catch it. So the backdrop is this velvet, almost Nilamani blue right, it really is a rich blue, and then that backdrop is juxtaposed against the green, the performance of light of the opal itself. You know, it's scintillating organically in the light. Again, its a mix of alchemy and
extraordinary mother nature to produce something quite miraculous. And look at it glow......"
That wasn't enough though. She then went on to say
"You've got these classified opals like this from Ethiopia that expose these kind of colours. Needless to say they're rare."
Treatment of both gemstones in the rings:
DYED!
Artificicially coloured stones ARE NOT and NEVER will be rare. You can pump as many as you like full of dye to make them that colour.
I've had enough of these ludicrous claims now. Hype up the stone and colour by all means - but sell it for what it is and be honest about it. A bog standard Ethiopian Opal with hardly any play of colour, that has been dyed blue from its original colour of white / yellowish-white isn't rare. It isn't a miraculous work of mother nature. It isn't comparable to the expensive pieces of Harlequin Opal and Black Opal she compared it to. Its nonsense.
I doubt the ASA will do anything with my complaint on this occasion because it's too close to the last complaint that I made - so they see it as a bit of a vendetta against the channel, so if anyone else wants to do the honours too, the information above, and the date and time of Adina's ludicrous claims began at 10.53pm on 29th October 2023. Here's the ASA's complaints page:
Quickly and easily submit your ad complaint with us online.
www.asa.org.uk
.
