I was watching C&C the other day when Dave Bradford was presenting. He read out an e-mail from a lady who said something like she wished they would stop putting such nice things on as she had "...spent a fortune again buying .....He looked down at the counter, maybe to remind himself of the price and said something like ..."£13.99 - well that's not a fortune, it's not bad". Even if someone spend £5 then it is £5 towards his wages and the £13. odd will be a small fortune to lots of people.