PJ.
In an Ideal World ...
Do you think it's got to the point that we require a level of honesty from bid that is way beyond that of any other advertiser? I say this because we are. Demanding they tell us about the negative features of an item just as much as the positive. We don't demand this level of honesty from others do we? They are in sales/advertising after all. Imagine if the same rule was applied to every advertisement on TV? "we are injury lasers for you. Actually we are not real lawyers but the company paying for this advert will take 40% if they win" .. Or ... "the all new range rover. Group 17 insurance and just 20mpg . But looks stunning" .. Or ..."burger king taste is king and half of your daily Fat allowance"
I could go on but I think you get the point. Has BID been so naughty that they have created a situation where we don't just want the facts and truth but we want to know everything bad or negative too?
Just look at the amount of ASA rulings against bid. That should show you that it is not just us putting them under the microscope. Name me one other channel that the ASA have been so concerned about their behaviour they have reported them to OFFCOM. Says all you should need to know.
PJ