Just watching the Lunchtime show - usually a train wreck but at least entertaining with Chloe and Jackie.
Kevin from Color Wow was on and he was saying - yes, great product for men but don't colour in the whole thing, if you want it to look realistic. He then said that was what Ali had done on Wednesday night to Charlie - he was saying "no, don't do that, it won't look realistic". Ali is sometimes (often?) heavy-handed when applying products.
I think beauty products - skincare and cosmetics - should follow the rule for adding salt to cooking: add a little and then add a little more if necessary... and always look at the effect you are creating with cosmetics, or check your skin with the skincare.