Locking the lines is my bugbear too! I can understand it when the item's new to the channel,is of high value,and there's a limited amount of stock - and this is what used to happen. Now they seem to do it as a matter of course, regardless of what crap they're trying to get rid of. I can only think that they're hoping to whip us up into a false frenzy,so that we believe that we'll be buying something of high value and exclusivity! .......Then it's a blinking leopard print throw, which they've got by the thousand, and cost the same (or less ) in poundstretcher! And despite what they say ,I'm sure they're hoping to catch a few people out who dial too early ....Grrrrrr!