Certainly not cheap!! but just love the Aveda shop in Brighton when I visit.I think Aveda thought they where too good and selling cheaply on shopping telly was beneath them.
OVC is not upmarked enough, but Amazon I take it is fine????
Was there not some talk about Aveda coming back to QVC?
Estee Lauder bought Ojon way back last year and still at QVC. A few of us did wonder if they would push it out more into department stores. They are widening the brand with face and body care now too.