Employ people using a tick box system and that's what you'll get - not necessarily the best person for the job. Not only that, do they really need to hire a (failed) model, who's a little bit "street" to present a collection overpriced & largely frumpy clothes? If they're trying to appeal to a younger audience, it's gonna fail big time 'cause they'll be too busy following influencers on instagram and tik tok for ideas, and dare I say it - shopping for clothes on the high street (yes,the dreaded high street!) not making themselves a pot of tea and tuning into Q. If by chance they do stumble across it, they'll take one look at the clothes and laugh, take one look at the prices and laugh even louder. No amount of high kicks in a pair of polyester trews, and and her saying "This Michele hope top, isn't usually what I go for, but it's alright to be fair, yeah, it's actually alright, yeah to be fair I'd actually wear this" In the background an Amanda Holden plastic/ neon sign sits on the table in readiness for the next show bearing the legend "Lying cow"!
It's not all about the fashion, of course they have other things to present, but in essence all they're doing is irritating the regular viewers and loyal customers with all this loud, "in your face" sloppy presenting style - it doesn't fit the brand!