I don't believe there is a person called Yong Kim. If there was, we'd have seen a photo of him/her before now and it's not like designers to be reserved about advertising their creations. I think it's a company who's decided that they need to create a brand based on the fact that many working women haven't time or inclination to iron and the thinking seems to have been that any old floaty, crinkled material will be okay because it will only fit where it touches and they (the customers) can layer it up anyway. YK clothes don't look good on the models, they look awful on the "brand ambassador", Ingrid, and to be honest I wouldn't give this sort of look wardrobe space, even if I could screw them up and stuff them in the bottom of a drawer. As for pricing, well, they reckon the non-iron brigade are making megabucks so they will get those silly prices for their stuff.
Emperor's clothes springs to mind. If you tell the public for long enough that something's trendy and fashionable, some will buy it.
Waiting now for screams of horror from the YK fashionistas.
As I noted in an earlier post – sometime in June- there is a small clothing company in the USA called Comfy USA Apparel Inc in Sylmar, LA, California. In the UK, the clothing range is sold under the name of Yong Kim.
The president of the company is one Richard Kim and his VP is one Yong Kim. A couple in their mid- 50s called Richard and Yong Kim are listed elsewhere as residing in an upmarket area of LA. Notwithstanding the fact that Kim is one of the most common Korean family names, the information dovetails with that provided by Ingrid. Given the latter’s ignorance and lack of interest in basic research, I doubt whether she would have spent time using Dun & Bradstreet and other company reports to ‘create’ a QVC ‘Yong Kim’ persona from a ‘real’ person. Freddie Forsyth she ain’t.
YK-type tunics/ dresses and skirts – Phase 8, Ronen Chen, Wall and Bazaar come to mind – have been sold in London and elsewhere for years. In my experience, some people look very good in them: others less so, because they wear the wrong size and/or appear to lack confidence or flare.
I disagree with your statement that YK clothes ‘don’t look good on the models’. I would have agreed were you to have said that some of the YK clothes don’t look good on some of the models. The ‘young outsize’ models appear to be following Joy in that they frequently size down, which is not a good look.
Similarly, I disagree that YK clothes look awful on Ingrid. I concede that she can - and does - look like a bag lady on many occasions. However, in my opinion, she can – and does – look good on other occasions.
From my reading of forum posts and reviews posted on the web, I would be most surprised to find many YK- wearers ‘screaming’ after reading your post: their response would most likely be ‘whatever.’
Jay