Totally agreePersonally, I think £69.00 for four average candles (with two sample sized candles added to give the appearance that you're getting more for money than you actually are) is absolute madness. It's not like Yankee are a premium brand and you can get much better for your money literally anywhere else, Aldi included.
I do agree to a certain extent however I have had some candles on offer from them lately and I have to say that the throw was fantastic. If these are below par they will be returned.I think some people are falling simply for the Yankee marketing of the passport option. The Munich Christmas Market option made me chuckle. Does it smell of sausage and mulled wine? Because I can assure you that's the overriding smell of a Munich Christmas Market.
Yankee were a bit of fun back in the day when their marketing was unique and their throw was great. I think clever marketing and a loyalty from elderly customers is all Yankee has left to be honest.
The likes of TK Max and Aldi have eaten into the Yankee market and I don't think there is the same market for their candles.
I think many people have also turned their backs on wanting their homes to smell like cookies and cinammon over the more sophisticated fragrances from the likes of White company, Rituals and the more expensive, Diptyque.
I was such a fan of Yankee back in the 90s and 00s when that homespun Americana concept was something different and Yankee led the way. The real nail in the coffin was their wax change after subsequent change of ownership, just as their competition started to eat into their margins and brand. I switched to bath and body works once their throw could no longer be relied upon after wasting so much money. So many fans have long memories of those days of zero throw and marketing lies.
I saw a bit of Craig today with various presenters and he was acting like a complete nob. I turned it all off. I'm getting a bit fed up of all the faux hilarity and shrieking and mucking about. Just tell me about the product, you don't need to sing to me.Craig is on now with Rosa. At first I thought it was Glen Campbell! It was the beard, .
tesco would be the lower quail;ty & vastly infierour home inspirations range which i wouldnt recommened to anyoneit seems quite expensive, tesco were selling gift boxes of various sizes in the summer for £20 with cc. i prefer Prices. Good to see Rosa back though.
yeah thats due to the new soya wax & the double wicks in the jars so they do burn that bit quicker but you get the fragrance & straength so much quicker so dont need to burn it as longI think I heard Rosa say the total burn time was 380 hours. The old large jars burnt for around 140 hours each and the medium ones 90 hours, votives 8 hours. 476 hours.
Isn't a yankee candle a yankee candle? who knew!tesco would be the lower quail;ty & vastly infierour home inspirations range which i wouldnt recommened to anyone
Yes there is difference. The price usually reflects that. The inspiration collection was always cheaperIsn't a yankee candle a yankee candle? who knew!
I think people want the specialist wax and expensive scent and the strong throw but dont want to pay what it costs.I'm sure they havd improved. I just think the damage has been done and fhe market for what they are now offering has diversified.