It’s seeming to me that these pre launch order Beauty TSV’s sell well in the days leading up to the TSV day and at the 9pm launch.
Then get flogged at midnight by saying as having sold x amount of the whole days stock etc. With the hint of selling out by a certain time, so better to get your order in sooner rather than later.
Then after that from 9am, apart from the last Christmas Elemis TSV they don’t in my eyes appear to continually sell to any high degree during the TSV day.
Well I guess with all the beforehand advertising and promotion, the TSV details will have been put in front of most of the potential buyers prior to the TSV day anyway.