By becoming, in effect, an agent / outlet for a gambling emporium IW are failing to recognise that, as a pastime, gambling is a contentious issue and can, for some individuals, be addictive and can be considered to be a way of preying on the weaknessses of those very people.
IW are sinking to new lower depths and are highlighting the very differences which make QVC the most successful shopping channel in the country, and IW the worst.