What would make you buy from Gemporia again?

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You can ask your local jeweller to remove the plating from the piece.
Why expect your local jeweller to remove the plating? If anything goes wrong with the item then the jeweller is responsible for it! If Gemporia cannot do the repairs on the goods they should not sell the items! Same as saying "get a valuation from your local jeweller" if the item "is" worth considerably more than it is being sold for then why can't Gemporia value it, they seem keen enough to compare their stuff against decent, well made jewellery! Just saying!!!
 
Why expect your local jeweller to remove the plating? If anything goes wrong with the item then the jeweller is responsible for it! If Gemporia cannot do the repairs on the goods they should not sell the items! Same as saying "get a valuation from your local jeweller" if the item "is" worth considerably more than it is being sold for then why can't Gemporia value it, they seem keen enough to compare their stuff against decent, well made jewellery! Just saying!!!

Based on the amount of misleading they do in order to get money out of customers, then if Gemporia believed the items were "worth" the amount they claim, then they would absolutely, without a doubt, sell it for that.

I find it hard to believe that a business that has had recent financial difficulties would sell an item for significantly less than it's worth out of the goodness of their hearts.
 
As it says on the tin......

Gemporia have lost a lot of our trust and / or custom it seems. What would make you switch back to Gemporia?

These are the crucial things that would win me back:

1. Make viewing enjoyable again. I don't want to be waffled to for half an hour. I don't want to look at numerous dubious price comparisons. I don't want to be patronised. I don't want singing to. I don't want to be told I should trust a presenter via a 'Game of Trust' auction after that very same presenter had an ASA adjudication against them that showed they're not trustworthy. I don't want to be told to multi-buy everything. I don't want "educating" - especially from Lindsey Carr! I don't want to be shown how to use the app every 5 minutes. I don't want to be told "how to play" - spending £3000 on a Lorique ring is not a "game". Go back to the enjoyable, informative, but more 'relaxed' ways of selling.

2. Sell things for what they are. Don't tell me a wishy-washy Jadeite carving of an undistinguishable thingymabob in gold tone is a 'heirloom' piece. Don't price compare a dyed £20 Opal to a natural £120,000 rare natural black opal. If you're flogging a £150 1ct Tourmaline and heavily included accent diamonds 9ct gold ring, then price match it against another £150 1ct Tourmaline and heavily included accent diamonds 9ct gold ring at H Samuel - not against an 8ct Tourmaline with VSI grade Diamonds set in platinum from a designer brand.

3. Price accordingly. A dyed Agate pendant in gold tone is cheap costume jewellery. It is worth about £20 - not £99.99p. Sell it as costume jewellery. Don't patronise us by telling us its an heirloom piece. A filled Emerald in Gold is NOT worth the same as a natural or oiled Emerald in gold. A dyed Lapis pendant is not worth the same as an untreated Lapis pendant. Stop taking us for mugs!

4. Win back our trust. If your products really are as high a quality as you try to make us believe using, quotes like "it's an heirloom piece", "It can be passed down from generation to generation", "get it valued" or "I can't give you investment advice but...........", then why do you only offer the statutory minimum of 6 months warranty? If you stood by your products, you'd offer a 2 or 3 year warranty at least - particularly on more expensive items such as Lorique or Tomas Rae items. If you're going to claim something is going to last for years, then BACK IT UP WITH A REASONABLE WARRANTY!

5. Be honest and transparent. Stop the ludicrous claims. Stop 'pushing' treatments off on-screen descriptions so that they can't be seen. Stop selling GREEN Tourmaline as Indicolite! Stop selling PINK sapphires as Padparadscha Sapphires.
I think you said it all there, bravo!
 

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