Thorntons

[Moth]

What's the point of selling a "New Today" box of Valentine's Day 'I love you' Selection chocolates actually on Valentine's Day? Surely this should have been on air a week ago at least?

 

[Brubalu]

What's the point of selling any Thorntons on QVC when they are half price or less in all the supermarkets and no P&P either

 

[Spooky]

The set which is on 3 EP (classics) are £36 on QVC for 1 x 630g and 3 x 330 g - whereas on Thorntons direct for another £2 you still get 4 boxes but "2" 630g and 2 x 330g. So much for QVC's buying power.

 

[Gemma1]

Aren't Thorntons in trouble financially?

 

[Boris Bear]

Aren't Thorntons in trouble financially?

I think they are struggling but I don't see how they can keep their own shops going if they also sell in supermarkets, unless you want something specific you would just buy in the supermarket not go to the dreaded high street and pay for petrol, parking, a cup of coffee and have to carry them home (see I could be a QVC presenter!). It's also a bit of a contradiction to present the brand as something special when your local supermarket sells it.

 

[I Love Chocolate]

My hubby bought me that huge heart shaped box of chocs for Valentine's Day LAST year as one of my prezzies and, yes, I am very spoilt by him!

 

[Paul_s]

Thorntons are overrated ~ even rate Marsbar's better. :blush:

A real man buys his lady friend a box of Milk Tray dressed in black and delivered in secret!

Paul_s guide to chocolate in bed;

1) Matchmakers (if you feel sick then you are eating too many when you should be concentrating on your other half)
2) Lindor Lindt, ****** marvellous. Very very nice and yummy.
3) Ann Summer chocolate body sauce - yuck, if your partner buys you this they don't really like you
4) Dairy Milk, now we're talking
5) Flake ~ your man or woman loves you very very much. Flakes are for true lovers
6) Milk Tray - your guy (or woman) is a hero and has a big crush on you but likes to leave you guessing who left the box of chocs on your dresser

 

[bags]

Would much prefer a quarter of miget gems, sports mixtures, cherry lips, liquorice and blackcurrant or a bag of flyers thanks. :angel:

 

[Loveinamist]

Choc gives me migraines, cup of tea for me please.

 

[Daisy2911]

I've gone off Thorntons - so many taste the same :bandit:

 

[China Girl]

Hotel Chocalat is the best chocalate.

 

[ERICS MUM]

Thorntons are overrated ~ even rate Marsbar's better. :blush: so did Mick Jagger and Marianne Faithfull !!!


A real man buys his lady friend a box of Milk Tray dressed in black and delivered in secret!

Paul_s guide to chocolate in bed;

1) Matchmakers (if you feel sick then you are eating too many when you should be concentrating on your other half) does this mean the other half from your mouth ?2)

Lindor Lindt, ****** marvellous. Very very nice and yummy.
3) Ann Summer chocolate body sauce - yuck, if your partner buys you this they don't really like you What's "like" got to do with it when it comes to body chocolate ?

4) Dairy Milk, now we're talking
5) Flake ~ your man or woman loves you very very much. Flakes are for true lovers
6) Milk Tray - your guy (or woman) is a hero and has a big crush on you but likes to leave you guessing
who left the box of chocs on your dresser

Linda's guide to chocolate !

 

[JR's Ego]

When they first hit the high street with their little shops (might have been mid 80s in my location) Everyone was blown away by the quality, taste and presentation, and, in those days although blown away by the concept of pay-per-choc trays costing 50p a choc, we were all silenced as the choc with the little violet flower decoration on top went in the mouth, saying to ourselves "oh yessss, its worth it" The only competition at the time being Lindt and another with a cow on the label (cannot remember brand)

Sadly the above is relegated to history , because Thorntons has truly joined the 'synthetic' brigade regarding taste.
Along with the arrival of german chocolate on our doorstep in the form of Aldi and Lidl (Aldi choc in particular is very good) It was only a matter of time, if its true the company is starting to suffer.

Lindt are also not innocent! All the way though my childhood Easter was not complete unless it was celebrated with a glass jar full of multi coloured foiled dinky Lindt eggs - but these don't taste the same from yester-year

I find QVC seem to be the 'last chance Corral' for brands before they fall, as opposed to the old days when QVC used the brands to get up the ladder regarding their own publicity. Now it is the other way around, and dead brands lay all around QVCs feet

The big question could be - is QVC to blame for killing the brand? As a lot of people who dont shop from QVC dont, because they see it as tacky, so the product associated now also must be 'desperate & tacky' (quote)

 

[Polly Esther]

Saw bags of Thorntons toffee and choc raisins etc in Poundland the other day. Hardly the classy image they seem to want to project is it?

 

[yesilkedi]

I'd rather have a tub of Goumet Jelly Beans (minus the cinnamom ones) than a box of chocolates.

 

[Bensmum]

Hotel Chocolat for me any day. That Thorntons guest on QVC is enough to put me off.

 

[Loveinamist]

They blame their novelty items marketing for their loss of profits this year.

 

[Bea Frugal]

Thornton's have lost their way. When we were still in the dark ages of foodie enlightenment they were a bit special and you had to pay a visit to one of their cabins - is that what they were called? Now they've gone into supermarkets they are having to close a lot of their own shops and unfortunately there is just too much competition for them in the big wide world. I also would much rather have a family pack of flakes than a box of thornton's. I've always found their chocs too sickly. BUT I do love their special toffee which I've never seen in any supermarket. Maybe they should get back to what they did best. From a profit point of view I suppose that's not practical as a business has to keep on growing so I fear they are heading for a sticky end (sorry!).

 

[QuiteVacuousChat]

The best thing about Thorntons is the ice cream. The chocolates are distinctly average. The Jeff Randall business prog on Sky News, this evening, said that Thornton's profits were way down and they were thinking of closing over a hundred shops. You do seem to be able to buy their chocs everywhere these days - and always on a deal - they've become just another mass brand rather than something thought of as premium.

 

[bags]

The best thing about Thorntons is the ice cream. The chocolates are distinctly average. The Jeff Randall business prog on Sky News, this evening, said that Thornton's profits were way down and they were thinking of closing over a hundred shops. You do seem to be able to buy their chocs everywhere these days - and always on a deal - they've become just another mass brand rather than something thought of as premium.

I dare say this is case with a good few high street retailers, not only Thorntons, at least at the moment they have a chance to sell their products in their own stores, supermarkets and QVC.