Quite Momma. I know that the designer Bijan has a rich heritage and that they have a boutique in Beverly Hills but that dosen't mean too much with off the shelf items like fragrances.
Take Pierre Cardin for example, I know of its history in couture but you can also buy Cardin branded goods like 10 packs of polyester mix socks and cheapo jewellery (in fact Bid has sold it) which is complete tatt, and it's priced accordingly.
Nobody but nobody is telling me that Bijan Fragrances are top drawer when nowhere of note sells it in the UK, and it can be picked up for a fiver on Amazon! But i'll give Bid fair warning, they need to cut out the exaggeration of what it's worth (i'll rephrase that, Dirty Peter needs to cut it out!). They may well be nice fragrances but it simply cannot be considered to be worth over £30 when it's widely, and I mean widely available for less than a tenner!.