Sorry to be bearer of bad news, but i don't think this is the happy news you think it is. That's the old Ideal Shopping Direct ltd that's going into admin, not the Ideal World Ltd were watching today.
I'm not 100% sure what's going on, not a business or accountant person, but i'm guessing, Hamish Morjaria only bought the Ideal TV channel and web site part of the business (without the debt) from Ideal Shopping Direct ltd and that Ideal Shopping Direct ltd still technically existed and kept all the debt that they had accumulated. Hamish Morjaria then incorporated the IW Shopping channel with his Brandchests Ltd then changed it's name to Ideal World Ltd. The original Ideal Shopping Direct, which kept all the debt is the one which has gone into admin.
Old IW - Ideal Shopping Direct Ltd
IDEAL SHOPPING DIRECT LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity
find-and-update.company-information.service.gov.uk
New IW - Ideal World Ltd
IWL REALISATIONS 2023 LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity
find-and-update.company-information.service.gov.uk
What is interesting is the list of creditors, some interesting names on the list, if you follow the following link below, then look click on the "view PDF" for
Statement of affairs with form AM02SOA on the 13th Oct 2022, it will give you the list .
IDEAL SHOPPING DIRECT LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity
find-and-update.company-information.service.gov.uk