I watched this demo, and just as Jill had discreetly mentioned how you just insert it like a tampon, the guest said "I'm just gonna whack it up!"..she meant the speed dial, very unfortunate timing...but hey, very funny!
Don't think I'd fancy using one of these gadgets even if I needed to, and specially without the "dental floss" they suggest that you attach to the eyelet if you want to....now you'd think at that price, they could have thrown in a ball of twine...'cause I think I'd be half scared I'd never see the blinking thing again otherwise lol!