Be nice to see some hard evidence that it is prescribed on the NHS wouldn't it? Is it listed by NICE or in the British National Formulary? And if so, what actual product(s) in the range (bet it is not all of them but only specific ones, if Ultrasun is indeed listed).
And if it is prescribed, who is actually eligible for prescriptions on the NHS? I can't imagine it is available on prescription to anyone who doesn't have a serious medical condition where sunscreen has a medical benefit. In the past when I've heard the "prescribed by the NHS" message the implication was that if you worked for the council or other government body and worked outside you would get sunscreen. I can't believe that for a minute!
This NHS claim is as annoying, and in this case potentially misleading, as any of the breathless claims of this or that celebrity can't live without product X.
QVC's standards in so many aspects have clearly declined. They allow claims that wouldn't have been allowed in the past; they let presenters tout their side gigs live on the channel; they have become increasingly slipshod in what information they do provide. Certainly not the behaviour you expect of a trusted retailer!!!