Happy New Year.
I think everybody would like to see the channel improve and with more transparent presenters – people like Alex Knowles for example - there may be a chance of doing so. By the way, I’m not putting him on some sort of elite presenting pedestal. But for me he is streets ahead in terms of candour, and in presenting in a calm and rational manner about a product than any of the others are. Unlike the rest of them, he also seems to have a genuine desire to appear on screen prepared to tell you about the product he is demonstrating, which is an extreme and refreshing change from some of the others on there who just bluff their way along.
The trouble is, I don’t think there is any compulsion to change. Whoever is actually running this channel is clearly happy with their totally disingenuous price comparisons strategy as a key weapon in their selling armoury. There is absolutely no justification for them and I would challenge anybody who works for the channel to come on here and defend them and continue that into a discussion about them. I wouldn’t be holding your breath waiting for that to happen. Defending the indefensible is not an easy brief. While this unsourced, inaccurate (sometimes hysterically so) and generally misleading price comparisons policy continues, there can be no improvement - not in my view.
In fairness to the presenters in general, they can only try and sell what is put in front of them. And clearly, they have to do that by exaggerating the quality of the goods to levels way beyond their true quality on many occasions. If they were given decent, well known items to try to sell, by design, you would have less of the hype in trying to do so. But again, I don’t see any desire from the owners to sell anything other than unbranded or own branded low rent goods. And if that business model works for them, then fine.