I imagine the view that is taken by the management and presenters of the core buying audience is they believe them to be old, generally out of touch, potentially socially isolated, looking for some kind of camaraderie and friendship from the television, and completely believing of whatever they are told on that basis.
There seems no pressure on the station to provide truthful and factual presentations. I would think they believe themselves to be completely untouchable by the toothless body that is supposed to monitor what they do. You could definitely say that on the spurious price comparison system they use. And also with the hysterical exaggerations they employ when they talk about weather forecasts for the country. I have frequently checked when you hear people like Simon stating certain areas of the country are going to be freezing on a particular evening, and I have usually found that that isn't the case.
Their whole rationale of selling seems to be based upon scaremongering, or bigging up items as being rare and desirable at bargain basement prices, which essentially they are not. What was it Gob on a Stick said yesterday- 'Champagne Living for Beer Money Prices' or words to that effect. That's the ludicrous dream that they are trying to sell to the poor saps watching
We all want to go to work and earn a good wage. Some of us want to earn that good wage behaving in a fair manner. Being honest and transparent with our customers if we are in a selling environment. So we can go home at night and feel proud of what we've done, rather than the alternative of just wanting to forget all about the BS you spouted and just enjoy the spoils of it. Take your own view which of those two scenarios the presenters on this channel employ when they get home to their warm, expensive houses.