Me too, or at least my first few years. The 50s was a sea of grey, fashion did not exist as a concept for working class folk. Men wore baggy suits and quite often a hat. Frankly it was drab and I'm glad we've come on a bit from there.
I remember in the 60s as a boy that one's friends drew a distinction between Levi jeans and Tescos own Delamare brand. Denim vs cotton.
However, I do think younger people today are slaves to designer wear, most of it very sporty or casual and expensive. Even those on benefits always seem to have posh trainers, leggings and tops. I don't wear branded clothing all the time but when I do it's because of the quality, fit and style. Not so much the logo.