I started to watch last night but turned off at the start when Peter Simon said, "even if you don't like it, just buy it" followed a few seconds late by "must put them on your household insurance".
Why would you buy something you don't like? Why insure? These aren't watches that are investments and will appear on some future variation of Antiques Roadshow in 50+ years. These are just run of the mill, cheap affordable Chinese watches, which have been given outrageous RRPs to give them the appearance of a much higher quality than they actually are and make their discount price appear like you're getting a bargain.
Also during his opening monologue he stated the pick of the day had a brand new movement, yeah Peter the movement inside the watches you are selling may be brand new ie manufactured recently, but the actual movement (Miyota 6P00) design is decades old.
I know you've said it a million times, that IW know their viewership, but it still amazes me how gullible folks are to be taken in by such blatant fraudulent sales techniques, it's no wonder scammers have a field day in this country, the country is full of mindless sheep that will believe any crap being spouted to them, especially by selly telly personalities or social media influencers.