It's just one long con job. Every show has either misinformation or outright deliberate lies.
You expect an odd exaggeration or even a genuine mistake regarding brand or product info on selly telly, but not on IW, it's a constant flow of over the top exaggeration, misinformation and lies and all their presenters and guests are guilty and complicity with the deceitful behaviour.
Every product they sell is the bestest money can buy, top quality, nothing is just your average quality.
And this morning Sally saying Elizabeth Grant is the best anti-aging product for your face she knows cause she's been using it for a week, yet on Tuesday, it was KDerm she's definitely buying, as while researching it's properties the night before for the show, she was convinced this is the anti-aging product to go for. It's like forget what we say on any other show, even if we're continually contradicting ourselves, just believe what we say in this show and buy.