The cynical thing about them, in particular, for me is the manipulative and clouded use of these price comparisons. Their target market in general, you would think, are not expert Internet users. If they were, why on earth would they be buying from them in the first place? Their deals on known products can so often be considerably beaten on price. Rarely, if ever, have I seen this channel be cheaper on these types of goods than other established online retailers. Telling old ladies and gentlemen without a computer that a kettle and toaster set cost nearly £200 elsewhere, when you can actually get the same set for around £80, is a shameful tactic for me. Shopping channels should NOT be allowed to use ‘Sold Out’ price comparisons to attempt to improve the look of their own. The rules should be any price comparisons given MUST by sourced and only on goods currently available. Still, the more scrupulous channels like QVC tend to not engage in these sorts of shoddy tactics without the need for rules. Others, need to be legislated against.