I have never been too enamoured with the QVC sales. I think the high street wins in this area. I do think 'sale price' can be rather misleading. The on air price is the QVC price, when the item was probably on sale at IP, and the amount we are saving is not, therefore, as much as we are being led to believe. I am also quite sceptical when it comes to the tsv during the sale; if it was not the tsv, chances are it would be in the sale at the same price. It should be reduced to a sale price, then discounted further to allow it to be called a tsv.