I haven't really ever watched very much of Gems TV but in the last few days i've noticed a few similarities to Bid in their style of presentation.
They have 'Avalanches'
They sometimes have a 'Mystery Box' item (a bit like 'What's In The Box')
The presenter occasionally has a selection of items on display that he/she 'chooses' from (much like Russell did on Monday nights)
The 'Start Prices' are arguably even more ridiculous than Bid's (For example just now a Kunzite & Diamond Ring started at £5,921 and went for £599 then a Blue Topaz Ring started at £1,679 and went for £179, finally some Emerald Earrings started at £2,035 but went for £199)
In fact on Wednesday afternoon they couldn't sell anything for quite a while as all their computers went down, now that is VERY much like Bid. But I guess where they definitely differ from Bid is that they seem to offer good value! :mysmilie_19:
They've done avalanches for some time. However, unlike Bid, they don't try to make out that the items are random and that you're likely to get a whopping great big gold ring for peanuts. Gems are quite open and honest that their highest priced items are at the start of the auction and the lowest prices are at the end. All that does is say to potential customers that if you want a silver ring, come back in 45 minutes. If you want a pricey gold ring, start watching now. On Bid, it was more a case of making people think they're getting a bargain and that the last item could be an expensive gold item picked at "random" - when in reality, that was never the case.
The mystery box is another feature they've done for a long long time - but they're few and far between. The mystery boxes last week were the first i've seen for about 3 months - as opposed to Bid TV's almost daily "mystery" boxes.
The presenter picks are a regular feature on some shows - for example, Angeline does one during her show every day and calls it Angeline's big deal.
As for the starting prices, Steve Bennett openly says that they don't represent anything. They're merely a starting point because they operate a reverse auction format and they have to start somewhere. They've never tried to claim that the item is worth the starting price. If you ask Steve Bennett on Facebook, he'll openly say himself that the starting price does not represent a value (people have asked him before on Facebook - and he gives an honest answer.)
Some of the features on Gems - such as the occasional Mystery Box or avalanches are to build hype. They're never misleading. The mystery box always sells for a price it would usually sell for - and the avalanches, as I mentioned, start with the priciest item and end on the lowest. People know where they stand.
With Bid, everything was false. They did it to make people think they'd get a gold ring for silver prices, etc, etc.
If Gems wanted to rip people off, they too could have a premium rate phone number and charge extortionate postage per item - but they don't. As a regular Gems buyer, I've had numerous packages from Bid that have been very large in size - and definately cost them more than £2.95 to send. They've abosrbed that extra cost themselves. Bid TV wouldn't do that.
Gems TV also do a price pledge promise. If they sell an item today for £100, and they sell it tomorrow for £50, they'll give you that £50 back. Bid TV wouldn't do that either. Nobody mentiones the positives that companies like Gems do though....
They may do similar "themes" - but comparing the two companies is harsh. Gems are very professional. The only thing that lets them down is the image of Peter Simon and his BID TV-esque waffle.
He's only just started and told us he's got a special item coming up at 10.20pm tonight. It's 11.05pm at the moment!.......