The only response I have is: do the owners of TJC want to kill the company?
Who in their right mind would look at the likes of Sally Jacks and Peter Simon, who have helped to run TWO shopping telly companies so far into the ground they imploded, and say "Yep, we definitely need to sign them up!"
Not to mention taking on Genevieve Something Unpronounceable, a woman who comes a very close second to the aforementioned Ms Jacks in the category of "Loudest Screecher of Inane B*ll*cks on Live TV".
Is this some kind of fraud attempt by the owners to get out of paying their suppliers? It makes zero sense