G
Graham
Guest Shopper
<img src="/images/Paul%20McKenna.JPG" border="1" alt="Paul McKenna" title="Paul McKenna" hspace="4" align="right" />Ideal World, has announced that Best Selling Author and TV personality Paul McKenna will be returning to the channel as a guest presenter this week.<br /><br />Parent company, Ideal Shopping Direct plc, is taking advantage of the fast growing celebrity selling phenomena, with Paul being one of many big name Brands to appear on its shopping channels, Ideal World and Create and Craft, in the future.<br /><br />The TV Shopping trend is huge in the US, with household names such as Tori Spelling and Paula Abdul, vying for airtime to personally sell their brands to a burgeoning audience.<br /><br />McKenna is a further big name acquisition for Ideal World, selling his ‘I Can Make You Thin’ DVD set from this Friday and Ideal Shopping Direct plc’s head of trading, Tony Sheridan, is sure it will be a great addition to the channel:<br /><br />“With more and more celebrity licensed products coming on to the market, the TV shopping selling opportunity is the natural way for these media friendly individuals to passionately convey the unique selling points of their products to a captive audience.”