I`ve only seen the online videos of the so called awards which is actually nothing but a selling exercise. No other awards ceremony I`ve ever seen or heard of, just happen to have each item for sale at the same time its being awarded. It strikes me as being a you scratch my back, I`ll scratch your back thing. QVC get lots of sales, lots of viewers and the brands get mega advertising, lots of sales and profit and the brand reps get a lump of plastic for their mantlepiece.
As for AY, well to be honest I thought she looked like an escapee from a bordello. The cold shoulder dress did her no favours, the makeup was shiny and badly applied, the red lips looked awful, as did her hair especially from behind. As someone pointed out, there are the ones on FB singing her praises and one woman actually says AY single handedly has educated the masses in all things beauty. I kid you not.