Just add the pelvic toner, nose hair clippers, Margaret Dabbs and who needs to diet!
It all comes back to the psychology of sales, which QVC is more and more obviously tapping into.
Create an aspirational vision for your customers to tap into, and insinuate that the products they sell are somehow the keys to that kingdom (hence all the celebrity name-dropping, z-list celeb brand ambassadors etc). Or equally, create dissatisfaction with how you look or feel now and suggest that the products on sale will improve this dissatisfaction.
We all feel better buying something shiny and new, even if the effect is only temporary (and the dent in the bank account is more permanent). QVC is just exploring more ways to tap into that.
Plus the buzz-phrases they use to get an impulsive reaction to buy.
What is the point of a designer anything unless you want to show it off to your friends? When was the last time you wanted to show off a loo brush as the latest must-have? I'm struggling to see how a piece of silicone can give the loo a good old scrub when you clean it, even after watching the ridiculous demonstration they do.
The stupid thing is, I can see and deplore the tactics, but I'm still buying stuff from QVC, I do still enjoy watching it (even better fun to pick up some outrageous point to comment on here), and I am still finding products I want which are beneficial and not available at as keen a price elsewhere.