shopperholic
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- Aug 3, 2014
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That's such a shame, now their "cruelty free" status will go right out the window.
That's such a shame, now their "cruelty free" status will go right out the window.
I don't think Deciem has an obvious stance on cruelty free, in anything I've come across. The NIOD and The Ordinary products I've bought definitely don't have the leaping bunny symbol which I would view as one of the few reliable schemes.
I do recall that Liz Earle didn't lose the leaping bunny when Avon bought them, so loss of any earned ratings would not be automatic, surely?
Great news Ani, if you are interested in the brand try the copper which is their hero product, and perhaps they are going to do an introductory set at a good price.NIOD will also be available in Germany from July 17th on, via QVC.
Thanks! I bought their last TSV but haven't been able to try it yet because my skin is still "not amused".Great news Ani, if you are interested in the brand try the copper which is their hero product, and perhaps they are going to do an introductory set at a good price.
Welcome to the August newsletter where I talk about Survival, the four new products from NIOD, we release another product from The Ordinary and we take a look at a few other new product launches. Shabir takes an in-depth look at probiotics, discover the latest product to go off the Richter scale and the VH editorial girls have done it again with some pretty hard-hitting articles, which I will write around on The Podium. Because it is August, I have given myself permission to write a shorter newsletter than usual, so that said let’s do Survival:
Survival
I am not going to go too technical about Survival because together with the ingredients, everything is listed on each of the product pages. Instead I will reiterate again that although the focus will undoubtedly be on the inclusion of SPFs (with the exception of Survival 0), Survival is a range of four networked protection systems that help support healthy skin defences against environmental and lifestyle-related assaults. Despite their lightweight texture, these formulations offer a broad selection of advanced technologies to target the effects of oxygen radicals including the superoxide radical, nitrogen radicals, glycation and advanced glycation end-products (AGE), pollution, smog, stress, infrared and blue light. The Survival products are not tinted and the colour is derived from the protective components such as Lutein, Pycnogenol and fractionated melanin.
Controversially, or otherwise, the only time I wear an SPF is when I am on the beach, or in strong sunlight, so I may be the exception to the rule, but I am using the Survival products because of the spectacular formulations (thank you Prudvi) and rather like ‘alpha and omega’ we now have ‘CAIS and Survival’, the first and the last. In Statera. The Balance.
Perhaps my above stance comes to be because there is a thing about SPF products; this entire sector of the beauty industry is cloaked in confusion and many myths, most of which are completely false. SPF (Sun Protection Factor) is an indication of UVB protection only and does not communicate any level of protection with respect to UVA. The SPF number can be highly misleading in terms of actual protection. SPF 10 blocks up to 90% of UVB rays; SPF 20 blocks up to 95% and SPF 30 blocks up to 97%. The thing that really gets to me is the ‘holier than thou’ attitude about SPF 50/60; I want to scream when I see the marketing around this genre because at 98% there is only 1% more protection from UVB rays than SPF 30, yet they are portrayed as being the salvation of skin in the sun.
To read about the myths, such as, in practical terms, there is no such thing as a ‘waterproof’ SPF, and other important facts about SPF products, please click here; this should be read as an educational piece and some of the statements may well shock you. Outside of that article, nothing is more shocking than discovering that a high percentage of SPF products do not actually have the level of SPF as listed on the packaging and promotional material. This is more common than rare; they are big name brands and I’m not going to name them, but I have a feeling Brandon won’t be able to stay silent, most especially after a particularly well-known brand is ‘offering’ SPF 50, which three separate lab tests have proved is only SPF 27, or thereabouts.
I kind of rest my case here, just two more things to say. A thank you to Brandon for writing the ‘educational’ piece and Survival 0 is currently the second bestselling of the four products, which is for night-time use (although I sometimes use it during the day) and does not contain SPF. Interesting times.
Finally, Survival has only launched in Europe while DECIEM are completing the necessary registrations in markets internationally, which can take up to six months. During this time international customers can order from VH (that's us!), importing for personal use only.
Survival 0 £20 for 30 ml; Survival 10 £23 for 30 ml; Survival 20 £24 for 30 ml; Survival 30 £25 for 30 ml; CAIS 1% £38 for 15 ml
A new foundation is coming out in The Ordinary range - Matte Watercolours.
And Suncare coming soon too:
Mineral UV Filters SPF 15 + NMF
Mineral UV Filters SPF 30 + NMF
Mixed UV Filters SPF 50 + NMF
Invisible UV Filters SPF 35
Mixed UV Filters SPF 30 + Oil Control
I thought it would be nice if they came out with hair care in The Ordinary, the prices in this range are outstanding.
I bought some Serum foundation 1.2P (went a shade down) in the Covent Garden store earlier this week and loving it, it's very light and with excellent coverage, everything that I wanted from my foundation. The store is very small you couldn't swing a cat in it, they have a downstairs but it's currently closed.
Sure! Not that I know much about it.Can we discuss The Chemistry here?
Sure! Not that I know much about it.
Not available yet but they've put the info up.
RE: Pigment
15ml - £28; 30ml - £50
http://niod.com/product/nid-re-pigment-30ml
MULTI-PATHWAY BRIGHTENING SYSTEM
A highly-saturated, ultra-lightweight, emollient solution incorporating modern advances in biotechnology and peptide technology to fight signs of one of the most complex-to-treat dermal concerns: hyperpigmentation. This formula visibly counteracts both uneven pigmentation, such as spots, as well as overall pigmentation issues through several pathways. This multi-pathway approach optimizes the synergy between the technologies in contrast to networked technologies that approach visible pigmentation through the same mechanisms.
CORE ACTIVE BRIGHTENING TECHNOLOGIES
Diglucosyl Gallic Acid
An alpha-glucoside derivative of trihydroxy benzoic acid, derived through biotechnology, this active is sixty times more potent than kojic acid in visibly brightening skin tone.
Acetyl Glycyl Beta Alanine
A patented brightening peptide solution with a very low molecular weight of less than 200 daltons achieves extremely efficient penetration that is fundamental to its visible influence on skin radiance.
White Shiitake Ferment
An extraordinarily-high concentration of this purified bio-derivative targets the appearance of dark spots starting within less than a week of use.
Potassium Azeloyl Diglycinate (Azeloyl Glycine)
A dicarboxylic acid derivative, this patented technology is formed through condensation of Azelaic Acid and Glycine, offering far better visible brightening and anti-redness activity than Azelaic Acid itself.
Encapsulated Oligopeptide-68
Fully-solubilized, encapsulated liposomal oligopeptide complex reduces the appearance of UV-induced pigmentation with continued use.
Solubilized Tetrapeptide-30
Patented high-saturation peptide complex visibly reduces contrast between areas of varying dermal pigmentation.
Red Evodia Fruit Derivatives
Borrowed from traditional Chinese medicine, a modern high-purity derivatives of the Red Evodia fruit encourages radiance and evenness starting with the very first application.
SUPPORTING ACTIVE TECHNOLOGIES
Lipo-Oligopeptides Delivery System
This nonapeptide complex enhances the delivery of the technologies in the formula.
Microfiltered Klamath Lake Aphanizomenon Flos-Aquae
Obtained through biomass processing, this non-core support technology is a marine derivative with exceptional antioxidant and hydration properties.