Mike Mason joins Ideal World TV

[Docswife]

And no-one knows great sound better than Mike.....Bose missed a trick there.

 

[Wirral70]

I was disappointed to find Mike on Ideal World. I was hoping he would become the new Bose rep on QVC. He could have done away with the silly candle trick and replaced it with a more technical demonstration using the scientific Bass Reflex Test Sheet. He could have educated the audience by explaining how the sheet will crackle and fizzle when there's 'a lot of bass comin' on'. That Nigel fella is OK, but Bose could really do with someone who knows great sound.

It does seem something of a waste of expertise to have him selling on a channel that doesn't regularly offer Audio Kit. However, on a hopefully interesting side note his presenter page on the Ideal World website states that 'Classical' is his favourite music genre.

Hmmm, i'm not sure if the theme tune to 'Lizard Lick Towing' could strictly be considered 'Classical' but if he likes it then that's all that matters :mysmilie_59:

 

[shopatdrop]

One of these days someone will give Mike Mason the credit he truly deserves....














...by acknowledging his success on Wikipedia under the listing of /Bass_reflex

I can just imagine his claim to fame going down in the history books for future generations to see...

==Testing your bass reflex==

Testing of your bass speaker requires a specialist tool known as the Bass Reflex Test Sheet. The test sheet was invented by British Shopping Television presenter Mike Mason, and can be used by placing said sheet over various sections of the speaker when the speaker is emitting some form of loud noise. If good sound is present, the test sheet will crackle and vibrate. The Bass Reflex Test Sheet was first marketed by Sit-Up Ltd, parent company of Bid TV, and could be purchased for the bargain price of £17.52, but the customer needed to pay an additional £7.99 postage and packaging charge, and £1.53 for placing the order via telephone. The price often varied on the channel according to demand. Mason was criticized for the length of time it took to deliver the test sheet, and customers complained that when the item arrived, it seemed to closely resemble an A4 sheet of paper with some printed text. Following investigations by top audio scientists, and research and development labs across the world, it was concluded that the Bass Reflex Test Sheet was merely a sales gimmick. A media storm quickly erupted as a result of this controversy, and this prompted Sit-Up to rapidly withdraw the item from sale. The company later ceased trading. In 2014, shopping television channel Ideal World acquired the rights to the Bass Reflex Test Sheet for an undisclosed sum, but were later shocked to find out that the printed text that customers complained about was, in fact, a carefully worded legally binding 15 year contract to sign Mason up as a presenter.

 

[Gray]

Absolutely hilariously funny!!! Another poster who watched Mike Mason for two minutes and found him unbearable!! lol. How many posters have said that now?! lol

And what is so unbelievable about that?

I've already stated my opinion about Mikey, do you want me to go and find what I posted earlier in the thread and edit it into here? How on earth do you know how me or any other poster on here find someone? Just because you like him, his presenting style and find him funny doesn't mean the rest of us do.

I haven't seen Mason on Ideal World since that one time when I changed channels, haven't contributed to this thread (bar to answer a couple of your posts that were directed towards me) and really have no interest in watching him again.

 

[cazzie]

As far as Mike goes "You reap what you sow" springs to mind, just because he's gone to IW doesn't change my personal opinion about him. I switched on IW one time he was on and promptly switched over, really not interested in him or his 'goddess' .

 

[Kathy]

I have only seen him on IW twice , I quickly switched over. He always make me smile as he reminds me of Humpty Dumpty, must be the bald head....:mysmilie_61:

 

[PJ.]

I have only seen him on IW twice , I quickly switched over. He always make me smile as he reminds me of Humpty Dumpty, must be the bald head....:mysmilie_61:

That and he would crack during an interview with ST.com members ;-)

 

[Wirral70]

I'm confident that when Mike Mason is provided with the right products, products that he has a personal connection with, there'll be a sharp change of opinion in some of the more forthright members of this forum.

I don't know if Ideal World ever stock them but i'd like to see him sell a Telescope again, i'm guessing that i'm not alone. And he positively stole the show when he sold a very large Dragon Statue, i'd never seen him get so excited over a product, genuinely. Indeed he has a rather distinctive Dragon Tattoo that covers much of his back.

So there's surely little doubt that Mike genuinely has an affinity with Dragons :mysmilie_59:

 

[Price Plunge]

I don't know if Ideal World ever stock them but i'd like to see him sell a Telescope again, i'm guessing that i'm not alone. And he positively stole the show when he sold a very large Dragon Statue, i'd never seen him get so excited over a product, genuinely. Indeed he has a rather distinctive Dragon Tattoo that covers much of his back.

So there's surely little doubt that Mike genuinely has an affinity with Dragons :mysmilie_59:

Mike ought to go on Dragons' Den so that we can all have a good laugh :mysmilie_59:

Anyway, I still haven't seen Mike on IW but in my personal view they are taking a significant risk despite his perceived salesmanship values. (Despite his faults he must still shift a lot of product to make him worth their while employing him as a presenter.)

Ideal World is generally considered to be a dependable, no-frills outlet even if there are some similarities with (Shop at) Bid in particular both in terms of presentation and products (for better or for worse), but that similarity has a downside in that if they alienate too many of their existing customers IW could quite easily end up in the same state as Bid in a very short space of time.

 

[mr tom]

I think it is fair to say that Mike Mason on ideal world is not nearly as bad as Peter Simon on gems.

 

[Wirral70]

I think it is fair to say that Mike Mason on ideal world is not nearly as bad as Peter Simon on gems.

I guess at least Mike does do some research (well, possibly just looking at Wiki), Peter just makes it up as he splutters along.

 

[Bennyxp]

As I said, I never said your posts are good enough to report. A bit like Mike's presentations, could be misleading (in your case annoying) but no real hard material to go on. Mentioning the worry angels and bass reflex sheet 5 times is enough, let alone the multi-hundred times I must have read it on here. I like coming on here to see what's new and people's opinions, but do we really need to hear the same opinion 100 times? I think we all got the picture the first few times. I could have brought something else up i.e. Guy and his '0904 251 2000' saying, but if I mentioned it every tme the name 'Guy' was mentioned wouldn't you find that annoying? Who are you directing your opinion to anyway (this isn't meant to sound rude) just that I'm sure everyone's heard of the bass reflex sheet or worry angels at least once.

 

[Wirral70]

I don't know if it was a repeat from earlier in the day but Mike Mason was on with Janice at midnight, selling Tablets. I only caught a few minutes, she was demonstrating the great cameras on the device by taking photos of him. A great selling point, i'm sure you'll agree.

Of course this was something at odds with the recent sales of the skip loads of ancient, reconditioned iPad 1's that don't feature a camera. Curiously they (not Mike, he hadn't joined yet) repeatedly asked a question which went along the lines of 'how often do you use the camera on your tablet? I don't use mine'.

Strange that :mysmilie_59:

 

[merryone]

As I said, I never said your posts are good enough to report. A bit like Mike's presentations, could be misleading (in your case annoying) but no real hard material to go on. Mentioning the worry angels and bass reflex sheet 5 times is enough, let alone the multi-hundred times I must have read it on here. I like coming on here to see what's new and people's opinions, but do we really need to hear the same opinion 100 times? I think we all got the picture the first few times. I could have brought something else up i.e. Guy and his '0904 251 2000' saying, but if I mentioned it every tme the name 'Guy' was mentioned wouldn't you find that annoying? Who are you directing your opinion to anyway (this isn't meant to sound rude) just that I'm sure everyone's heard of the bass reflex sheet or worry angels at least once.

Lest we forget!

C'mon it is funny! perhaps it really should have its own wikipedia page for real!

 

[Wirral70]

Lest we forget!

C'mon it is funny! perhaps it really should have its own wikipedia page for real!

Very funny indeed :mysmilie_19:

The Bass Reflex Test Sheet has plenty of life in it for me. Long may it reign as possibly the most extraordinary example of shoppingtelly shystery that was ever captured, for posterity :mysmilie_59:

 

[Bennyxp]

'how often do you use the camera on your tablet? I don't use mine'.

Strange that :mysmilie_59:

With the audience size of a shopping channel such as IW there will be many customers who would like a camera and some who wouldn't care less. Questions such as these are used to get the audience thinking. As he's mentioned the camera people who want a camera will think "I won't buy this as I want a camera", I think it'd be more misleading not to point out it doesn't have a camera. Also, you don't mention that he said he uses his tablet camera in the other presentation, so he was only pointing out its features. I don't get your argument.

I have a Samsung Galaxy S4, love it, wouldn't swap it for any other phone. The S5 has a fingerprint reader... if I was selling the S5 I'd point this out and demonstrate it, but if I was selling the S4 I'd say I don't need it. What's wrong with pointing out extra features a product may have which (as a presenter) you may not use?

 

[Wirral70]

With the audience size of a shopping channel such as IW there will be many customers who would like a camera and some who wouldn't care less. Questions such as these are used to get the audience thinking. As he's mentioned the camera people who want a camera will think "I won't buy this as I want a camera", I think it'd be more misleading not to point out it doesn't have a camera. Also, you don't mention that he said he uses his tablet camera in the other presentation, so he was only pointing out its features. I don't get your argument.

I have a Samsung Galaxy S4, love it, wouldn't swap it for any other phone. The S5 has a fingerprint reader... if I was selling the S5 I'd point this out and demonstrate it, but if I was selling the S4 I'd say I don't need it. What's wrong with pointing out extra features a product may have which (as a presenter) you may not use?

Who is the 'he' you are referring to, Mike Mason?

If you read my post, properly, you'll see the quote about the camera was explicitly NOT being credited to Mike. It was referring to the somewhat contradictory sale of camera free iPad 1's, some weeks before Mike had even joined Ideal World.

I didn't quote Mike, not at all.

 

[Price Plunge]

With the audience size of a shopping channel such as IW there will be many customers who would like a camera and some who wouldn't care less. Questions such as these are used to get the audience thinking. As he's mentioned the camera people who want a camera will think "I won't buy this as I want a camera", I think it'd be more misleading not to point out it doesn't have a camera. Also, you don't mention that he said he uses his tablet camera in the other presentation, so he was only pointing out its features. I don't get your argument.

I have a Samsung Galaxy S4, love it, wouldn't swap it for any other phone. The S5 has a fingerprint reader... if I was selling the S5 I'd point this out and demonstrate it, but if I was selling the S4 I'd say I don't need it. What's wrong with pointing out extra features a product may have which (as a presenter) you may not use?

It's definitely a case of how different sales pitches can contradict each other:

Salesperson 1 selling old iPads: "You don't need a camera".

Salesperson 2 selling brand new tablet: "You do need a camera".

So even though this relates to two different people and potentially two different applications it's still a contradictory message that Ideal World is giving here. I can understand why the "no camera" aspect was turned into a selling point but that could have been phrased/exploited better, namely the ability to take an iPad into places that prohibit photography or that tablet cameras aren't normally that good even when compared to the better smartphone cameras, etc., or even that you may look stupid using a tablet camera. (Not that relevant more recently but even so.)

But to repeatedly claim (this I can't personally verify but sounds plausible to me) that "I don't use mine" when it comes to talking about tablet cameras on a shopping channel then promptly do an about-face with a photo session using a tablet camera appears downright contradictory regardless of who is presenting at the time.

 

[Bennyxp]

The thing is, he said he doesn't use his, what he was really saying was "I don't use mine, so if you're like me, this will do you fine" - he never says (presumably) that they are a waste of time and unnecessary

 

[Wirral70]

It's definitely a case of how different sales pitches can contradict each other:

Salesperson 1 selling old iPads: "You don't need a camera".

Salesperson 2 selling brand new tablet: "You do need a camera".

So even though this relates to two different people and potentially two different applications it's still a contradictory message that Ideal World is giving here. I can understand why the "no camera" aspect was turned into a selling point but that could have been phrased/exploited better, namely the ability to take an iPad into places that prohibit photography or that tablet cameras aren't normally that good even when compared to the better smartphone cameras, etc., or even that you may look stupid using a tablet camera. (Not that relevant more recently but even so.)

But to repeatedly claim (this I can't personally verify but sounds plausible to me) that "I don't use mine" when it comes to talking about tablet cameras on a shopping channel then promptly do an about-face with a photo session using a tablet camera appears downright contradictory regardless of who is presenting at the time.

The pitch for iPad 1's has been discussed before in the IW forum PP. And i'm sure everyone knows just how much Janice and the presenters usually advocate the use of video calls on Skype when the Tablet has a front facing camera. And I don't blame them, it's a great app.

But when they had the iPad 1 they seriously played down it's lack of lens, the 'hardly ever use the camera on their tablets' line was well employed. Make your minds up!

And that's Selly Telly for you I guess :mysmilie_59: