I agree if it was seen as profitable they would have kept it. Some of Destello items were very nice. Visage still seen as viable. I was surprised that Destello was wound down.
Destello and Gem Aura's were quite easy to take 'in house' though I imagine. The Kimbie range that has taken over from Gem Aura's is pretty much Gem Aura's as it was - just under a different name. The packaging and products are identical to before - so they're clearly coming from the same supplier.
Destello wasn't exactly rocket science to bring 'in house' either. A lot of Hattie's handbags, etc were available through Ali Express without the 'Destello' logos. They were simply buying it in bulk from China, having the Destello logo put on (many manufacturers will put logos on if you buy in bulk), putting on their profit margin, and selling it on. I suspect a lot of the clothing was also available to buy in bulk with the option of having a logo on to resell. Hattie used to say she had 'spent a lot of time designing this' - but she was simply sourcing it.
Many of us have found the 'Kimbie' stuff on Temu and AliExpress too - so, again, its just stuff that is already out in the public domain - it's just being bought in from China in bulk, rebadged to make it look exclusive, and then re-sold under the 'Kimbie' brand.
Gemporia presenters refer to this new Kimbie woman as a 'designer' - but her LinkedIn profile and the Kimbie webpage both openly say that she is a 'sourcer'. The two things are entirely different.
So, to get to the point, anyone can 'source' things in bulk from China and resell it. There's no special skills, design or development involved.
This is where Visage is a bit different from Gem Aura's and Destello. Kati Elliott IS Visage. She's played a part in the development of her products. She's been part of ensuring that product A is compatible with product B, etc. She's been out to the factory (she's posted videos on her Instagram as proof too). She also comes from a make-up background, and actually 'knows' make up. That was her job before she started working in the jewellery industry.
I think Visage is a passion for Kati - she believes in her products and uses them herself - whereas with Hattie, Destello comes across as just a bit of a money earner on the side because there is no chance on earth that Hattie would have been seen dead in some of the hideous clothing that she sold. Some of it looked really cheap and tacky, and some of it looked very "something your gran would wear". Even Ellis looked embarrassed showing and describing some of it - and Ellis happily sings, says or does 'cringeworthy' things on-air, and has talked about wetting herself in the past - so embarrassment isn't something you'd usually associate with Ellis.