Fair points, totally.
There must be some averaging economics on the P&P deal with things like Homewares across an order volume/accounting period though. I just think you have to factor P&P in if you are a consecutive or regular buyer. For example, buy just one stone from a GC Yellow Ticket/Under £10 hour on F, S and S and £12 seems more significant.
They do make a profit on postage - so the profit on the smaller items definitely subsidises the loss they make on larger items.
Their boxes cost 91p each at pallet rate from UK Packaging (Item Number: 35015) - (
https://www.ukpackaging.com/cardboard-boxes/postal-boxes/brown-quick-seal-postal-boxes#tab-pricing)
Royal Mail Tracked 48 up to 100g (enough to cover around 5 rings) costs £2.70p.
In total, thats £3.61 - but that's at a non-discounted rate if it were me or you buying directly from those companies.
Gemporia will buy their boxes in the thousands, so they'll get a significant discount. They'll also get business rate postage at a hefty discount for selling in huge quantities.
I'd guess that in total, for box and postage at discounted rates, their cost price is around the £2.50 mark.
I'm sure that an ex Bid TV employee once said on here that it used to cost them £2 to send a parcel out - so that sounds about right.
One thing that did make me chuckle a couple of years ago is when Gemporia claimed to be changing their packaging to be more "eco-friendly" - but I saw through that straight away because I already knew that the old white boxes cost quite a bit more than the brown boxes (the white boxes are a clay and cardboard hybrid - which pushes the price up).
The certificates of authenticity became noticeably thinner too.
So while I have no gripes about their postage costs, I don't like the way they try to dress things up as being "eco-friendly", when it was clearly a cost-reducing measure.
It baffles me how they can claim to be "eco-friendly" and "carbon neutral", when they specialise in gemstones that have been dug from metres underground, they ship their products in from China and India, and Troth, Thompson and Cavill are flying around to places like China and Tucson to source gems. I would imagine its one of the least environmentally friendly industries around.
It's a bit like telling people you're a Vegan just as you bite into a bacon sandwich.