It does appear to be taken for granted that, whatever area a celebrity takes a foray into, it will be a success. Why should it? Just because someone is a household name, does not mean that they are specialists in any given field. Lulu - as we are discussing her although other celebrities are doing the same - is a singer/actress; what does she know about skincare? She has admitted to having botox - certainly not a glowing endorsement for her range. One would question why her skin looks the way it does, her skincare routine, or the procedure? I would tend to go with the latter. Regarding her jewellery line - I cannot comment on the appearance/quality of the line as I didn't watch the hour - it is a money spinner for her. Whatever she/QVC says, in all probability, she has designers who have the experience required to develop the jewellery. Same with Andrea McClean; what does she know about designing jewellery? It's a nice little earner for her. QVC also seem to see Diamonique as a financially successful range when they have designer/celebrity ranges on board. Obviously, some people are entirely consumed by wearing jewellery which has been 'designed' (poetic licence) by celebrities. The Q are, quite rightly from a business point of view, cashing in on this.