If Liz Earle has indeed been sacked, its a bit short-sighted of Avon. If Liz leaves, so does a huge amount of goodwill in the company. Whatever your views about her, love or hate her, she is the brand and she's cultivated that over many years. I expect if she goes, so will many customers as it won't be the same, and standards will slide because the Mothership will want to cut corners to maximise profits.
That said, Liz must have known that selling out to Avon would probably result in her ultimately leaving the company. Maybe that's what she was happy to do after collecting the mother of all pay cheques. However, fair play to her. How many of us would have resisted the offer to sell a company for millions?
And one more thought - if there are redundancies being made, and there was a loss of £1.2 million last year, it makes you wonder whether Avon paid way over the odds for the company in the first place.