Do you think it’s because Lidl go for perfumes that have been around for years so people have been there, done that? They might be many people’s favourites (of old) and I’m not saying nobody buys them any more, but I think Aldi are wise to copy the more recent perfumes and particularly the “high end” (ie very expensive) rather than “High Street” ones. I am more interested in the Aldi ones myself because I am unlikely to buy a perfume for £200+, even if I know I really like it, but will happily risk something that’s very similar for a few quid. And it’s something new(er).
