They were at pains to point out that you get these amazing “free” earbuds BUT then kept saying that IF you were to buy both the TV AND the earbuds direct from LG, it would be more than at QVC...
How about you don’t include the (not free) earbuds and just offer a price for the television alone which is cheaper than from LG direct?!
They often seem to do this with tech products - adding an extra item or bundling items whereas sure most people would rather just have the main product at a cheaper price!