I'm pretty sure they made a big thing a few years ago about bringing back Blue Malva. Makes you wonder why they discontinued it in the first place as it was obviously very popular.I used to buy Aveda’s blue malva in the litre bottle which would last me around a year. When I was still working I used to wash my hair every other day but since retiring only once or twice a week. I now buy Aveeno shampoo in smaller bottle when it’s on special in supermarket or online. Plus Aveda discontinued Blue Malva.