It's funny isn't it. The slimmer models are allowed to age (well, as much as botox, fillers, procedures and implants that they may have had allow) but the plus size models aren't. All the plus size models are younger. The best is Natasha. All the others still look very gauche and awkward, and don't show off the clothes very well.
According to the blurb on the modelling agency she works for Joy is in the 35-45 age bracket. I know there has been some banter about her chesticles, but she's an apple shape which sadly is reflective of a lot of women's transformation through menopause. I like her sassy personality, and more often than not she makes the clothes look pretty good (especially when not going for the skin-tight look). I also liked her on the YBF shows, going from barefaced to glam. It's a shame. QVC seem to be getting rid of the things and people that make them watchable.
I think, if they are chasing after a younger core demographic (particularly for their fashion), they are shooting for the moon. Unless they sell disposable clothing at rock bottom prices, they won't make many inroads with the youngsters. And their business model really makes that impossible as they'd be charging more in P&P than the item was actually worth. I'd like to see them try, but I predict they'd get their fingers burned.
If they want to be more innovative, they should be giving us a wider variety of models for the fashion - different dress sizes, heights, builds, ethnicities - even if some of that is accomplished in shoots that they record and replay (if it works for beauty product of the month, why not other products...). Show us all how gorgeous someone like us can look with a makeover in QVC fashion - and do it as a regular spot... and if they do invite people from the public to be part of such a series of shows - make sure they're not all recruited from the back to you facebook group!