Well I like Joey Essex and I shall be watching plus its also been a long time since I was in my teens or twenties. OK so he is not academic, but there are millions of people who aren't. So he can only tell the time on a digital clock/watch - so what? I bet there are millions of kids who are the same. His mother committed suicide when he was 10, the reasons why I have no idea, but if it was depression for instance, then it could have affected all of them for some time before her death and of course after.
Joey is entertaining in his own way and is making the best of his 5 minutes of fame which is not a stupid thing to do. Because of him I watched all of "I'm a Celebrity..." for the first time, previously I had only watched one or two programmes. He was chosen time after time to completely the most horrible of trials and he never refused or made a fuss, thinking only of the food he could win for the rest of the camp.
He seems to be that rare thing of a genuinely nice person. Personally "iloveshopping" I hope he doesn't get back with Sam but finds someone nicer.