Well, if they're doing the same with silver as they've done with gold over many years now, then the silver's just not worth buying. As TMWNN has said, silver isn't that expensive and for the prices they're asking even for silver, they surely must be rivalling Dick Turpin's escapades?
So what have they got going for them? Er, bog-standard (mostly treated) stones that are overpriced, gold settings that are paper-thin and should come with a magnifying glass, and ever-shrinking silver settings. Oh, I forgot....they've got candles...and candles (did I mention candles?), beautiful(?) decorative items and other overpriced 'stuff'. What amazes me is how they keep going - they used to be a class channel when compared with the likes of IW, but now they seem to be racing them to the bottom of the pile.